Predictive dialers definitely have their place in the marketing arena.B The more advanced dialer technology is so efficient that the call is connected before you even have a chance to realize it was a dialer that made the call.
We have several customers that run predictive dialers.B And, they are used in a number of ways.
- Existing customer follow-up
- Marketing research
- Warm lead follow-up
Cold calling is much less prevalent now with the legislation related to the b do not call listb .B Of course, this isnb t perfect.B If the list is fresh, the dialer will appropriately eliminate any numbers that should not be called.B But, keeping the list updated and fresh is a big job b in and of itself.
There are just a few carriers left that are dialer-friendly.B Dialers stress the network if theyb re allowed to fully do their job.B So, youb re left with two options.B Either throttle back the dialer or use a carrier that has built their network with the technology in mind.
If you have a sales force or customer service department that is consumed with manually dialing the phone, it would pay you to seriously consider the dialer technology.B B B While the company selling the technology will create a flowery ROI for you, youb ll want to make sure you have a reliable analysis to base your decision on b not something that is b pie in the skyb .B If youb re interested in creating a return on investment (ROI) study for a predictive dialer or other technology implementation, just reply to this e-mail.
